The Bangor Daily News’ market is home to a resident population of more than 457,000 people (341,000 adults). This number swells considerably during the summer and fall when thousands of Maine residents (“snow birds”) return, and seasonal visitors come to enjoy the quality of life this region is known for.
The Bangor Daily News reaches all demographic segments of the 8-county market it serves. Of the 341,000 adults residing within this area, more than 200,000 adults read the Bangor Daily News over the course of the week. This loyal readership and audience contribute to the NEWS being able to claim itself as the strongest advertising medium in the market, reaching at least six out of ten adults every week.
Adults Reached by the Bangor Daily News over the course of the week.
- Total Adults 60%
- Men 62%
- Women 58%
- Age 18-34 54%
- Age 35-54 57%
- Age 55 and over 68%
- Homeowners 62%
- Renters 54%
- College Educated 66%
- Employed 61%
- Retired 62%
- Household Income $35,000+ 64%
Request a media kit, or call for more information about the Bangor Daily News’ reach within the 8-county market.